HF in Fortune Magazine

My company got a mention in Fortune magazine a few days ago. Hits are up on our website with people searching by company name and location rather than a direct link - so people do read these mags after all!

http://money.cnn.com/2008/09/03/news/companies/gunther_gold.fortune/index.htm

We're on the second page of the article near the end.

I quote from the above:

"It is here that Warren Buffett makes a cameo appearance in our story. The Richline Group, a unit of Buffett's Berkshire Hathaway, manufactures gold jewelry for Wal-Mart and other retailers. After consulting with Buffett, Dave Meleski, the president of a Richline division called Aurafin, tried to figure out how to track Wal-Mart's gold from the mines and refineries to Richline's factories in Providence, the Dominican Republic, and Bolivia, and from there to a Florida distribution center and Wal-Mart and Sam's Club stores. "My first reaction, like most everybody in the jewelry industry, was that the hurdles were bigger than we can deal with," Meleski says. "Who the heck knows how the jewelry can be traced?" He found the answer in a small startup company called Historic Futures in Gloucestershire, England, that specializes in supply-chain traceability. Historic Futures built a web-based system to track serial numbers etched on bullion that enables buyers of "Love, Earth" jewelry to track the history of their gold bracelet or necklace (at loveearthinfo.com) to its origins."

Whilst we get a mention - the reporting of what we actually did isn't very accurate! Clearly the numbers on a gold bar are no longer there once the bar has become jewellery! There was quite a bit more to the job than that.