Love Earth really is in store

A few weeks ago I posted about some work we've been doing with Wal*Mart on traceable jewellery for their Love Earth brand. Since then I've had a couple of people go into Wal*Mart stores in the USA looking for the displays to no avail. I was surprised as I had thought this had rolled out into every Wal*Mart.

Today however a friend who lives in Florida (Thanks Heide!) sent me a picture of the display in her local Wal*Mart. Hooray! Here it is.



Just to remind everyone, this is as far as we are aware is the world's first 100% traceable jewellery (jewelry for the Americans amongst the readers) which can be traced back to the mines that the gold and silver came from through all the manufacturing processes. We worked with the entire supply chain to train them to use our systems (String) and get the data in to make this possible. A big moment for us at Historic Futures when it was was done.

To find out more visit http://www.loveearthinfo.com and use the code "SAMPLE".